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Experiential Design Drives an Established Brand to a Youthful Market

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Description
AUTHOR(S):

Judi Jacobs, Writer and Producer, State Farm Creative Services; Jeff Hackett, Manager, State Farm Creative Services

 

Each year delivers more potential customers to State Farm Insurance, as a new crop of drivers reaches legal age. But there are two problems with that prospect: those new drivers need to be reached before the competition gets to them; and because they are

 

PUBLISHED: 2008

 

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Branding, Design Thinking, Brand Design

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