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Embedded Brand: The Soul of Product Development

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Guido Stompff, Senior Designer, Design Department, Océ, Netherlands


Durable goods, by definition, outlive any brand campaign. Brand ambassadors that stand on their own are used over and over again until they break down or become obsolete. While they exist, they communicate brand values, whether explicitly or implicitly; t




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Product Development, Case Studies in Design, Product Design, Brand Design

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