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The Socio-Cultural Role of Brand in Business Value Creation

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Caroline A.A. Meads, Global Brand Design Manager, Holcim, Zurich, Switzerland; Pradeep Sharma, Head of Art and Design, University of Glamorgan, UK


In this day and age, the concept of brand has grown to represent not just an end product but the business itself. Strong brands achieve a coherent and consistent delivery of value that in the end leads to consumer trust and, eventually, corporate social r




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Branding, Brand Design, Sustainable Design

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