Karl D. Speak, Global Brand Expert, Brand Tool Box, Ltd.; Gilman Hanson, Founder and President, Hanson Associates, Inc.
Conventional wisdom focuses brand building efforts on creating a strong, admired brand image in the marketplace. But that's only part of the formula, say the authors of this case study. The brand on the outside is only as strong as the brand on the inside
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Branding, Case Studies in Design, Brand Design