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Brand Inside Meets Brand Outside

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Description
AUTHOR(S):

Karl D. Speak, Global Brand Expert, Brand Tool Box, Ltd.; Gilman Hanson, Founder and President, Hanson Associates, Inc.

 

Conventional wisdom focuses brand building efforts on creating a strong, admired brand image in the marketplace. But that's only part of the formula, say the authors of this case study. The brand on the outside is only as strong as the brand on the inside

 

PUBLISHED: 2008

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Branding, Case Studies in Design, Brand Design

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