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The Road to Authentic Brand is Littered with Design

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AUTHOR(S):

David Lemley, President, Chief Brand Strategist, Lemley Design

 

Brand strategy requires a new business model, writes David Lemley, president and chief brand strategist of Lemley Design. The old model, which we can call Compliance, involved decisions by committee, a sink-or-swim culture, and top-down ideas handed out b

 

PUBLISHED: 2008

 

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Branding, Brand Design

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