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The Designful Company

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Description
AUTHOR(S):

Marty Neumeier, President, Neutron

 

The central problem of branding, writes Marty Neumeier, author of Zag and The Brand Gap, "is getting a complex organization to execute a bold idea." Most corporate executives now agree that differentiation is the key to success in the marketplace, and tha

 

PUBLISHED: 2008

 

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Innovation, Branding, Brand Design

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