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Would You Like Service with That?

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Chris Bedford, President, Karo Group, Calgary, Alberta; Anson Lee, Director, Customer Experience Strategy, Karo Group, Vancouver


How is service design different from experience design? The truth is that one is an extension of the other, write Chris Bedford and Anson Lee, of the Karo Group design firm: "Unlike many products and most packaged goods, services are often intangibles, an




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Service Design, Customer Experience CX, CX Design

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