Mark Jones, Lead for Service Design and Innovation, IDEO; Fran Samalionis, Head of Service Design and Innovation, IDEO
From iTunes to Google, the design of services can benefit just as much from innovation as can the design of any physical product. Funny thing, though: As IDEO's Mark Jones and Fran Samalionis explain in this article, ideas are a dime a dozen. "What's more
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Service Design, Innovation, Behavior Change