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From Small Ideas to Radical Service Innovation

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Description
AUTHOR(S):

Mark Jones, Lead for Service Design and Innovation, IDEO; Fran Samalionis, Head of Service Design and Innovation, IDEO

 

From iTunes to Google, the design of services can benefit just as much from innovation as can the design of any physical product. Funny thing, though: As IDEO's Mark Jones and Fran Samalionis explain in this article, ideas are a dime a dozen. "What's more

 

PUBLISHED: 2008

 

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Service Design, Innovation, Behavior Change

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