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Service Design: An Appraisal

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Roberto M. Saco, Owner and Principal, Aporia Advisors; Alexis P. Goncalves, Independent Consultant, Business Innovation


Consultants Saco and Goncalves offer an overview of the field and practice of service design, including a definition (not as odd as it sounds, considering the wealth and breadth of issues that contribute to the design of services) and a look at how such c




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