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The Next Trend in Design

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James Woudhuysen, Professor, Forecasting and Innovation, De Montfort University


In April 2011, Bruce Nussbaum, one of the foremost advocates of design thinking (DT), pronounced it a "failed experiment" (Nussbaum, 2011). After this summary verdict, Nussbaum asked, naturally enough, "What's next?" This article replies to that question




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