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More than Heroics: Building Design as a Dynamic Capability

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Description
AUTHOR(S):

Ryan R. Rosensweig, Design Researcher, Center for Innovation, Mayo Clinic; Rieple, Assistant Professor, KAIST, Department of Industrial Design

 

To understand design's role in creating competitive advantage, we need to comprehend how design and business practices interact within organizations. Miscommunication between fields often results in explanations of practice through simplified processes th

 

PUBLISHED: 2011

 

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