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The Influence of Product Design Evaluations on Investors' Willingness to Invest

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AUTHOR(S):

Jaako Aspara, Professor of Marketing, Aalto University

 

Both academicians and practitioners in design management have been increasingly interested in the strategic value of product design, including its contributions to company financial value (e.g., Borja de Mozota and Clipson, 1990; Borja de Mozota, 2002; Bu

 

PUBLISHED: 2011

 

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