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From Products to Services: Understanding the New Rules of Engagement

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Jeneanne Rae, President & CEO, motiv; Carl Fudge, Director of New Ideas, Motiv; Colin Hudson, Innovation Strategist, Motiv


New services are changing the product-design game for consumers and manufacturers alike. Here is a look at four current models in which services are supplanting the traditional role of the physical product.




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Innovation, Business Model Innovation, Service Design, CX Design

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