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Creating Value Beyond the Product Through Services

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Description
AUTHOR(S):

Joe Heapy, Founder and Director, Engine Service Design

 

Companies challenged by an increasingly knowledgeable customer base, a product that is rapidly becoming a commodity, and a world of technological convergence will find some good advice here about products, services, and innovation.

 

PUBLISHED: 2011

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Design Value, Service Design

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