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The Sudden Death of Brands

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Description
AUTHOR(S):

Daniel Formosa, Founding Member, Smart Design

 

You’re shopping for a new vacuum cleaner, or a TV. Whose advice carries more weight for you—your friends, users who post online, or the marketing material you find on the brand’s website?

 

PUBLISHED: 2011

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Branding, Communications Design, CX Design, Service Design, Brand Design

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