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Branding Inside Out and Outside In

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Description
AUTHOR(S):

Rodney Abbot, Senior Partner in Design, Lippincott; Connie Birdsall, Senior Partner and Creative Director, Lippincott; Brendán Murphy, Senior Partner in Design, Lippincott

 

You may think you know the kind of work that goes into a successful rebranding campaign, but perhaps you’ve never stopped to consider the fact that such campaigns often require intense teamwork between an in-house design team and an outside consulting fir

 

PUBLISHED: 2011

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Branding, Identity Design, Brand Design

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