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Branding Inside Out and Outside In

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Rodney Abbot, Senior Partner in Design, Lippincott; Connie Birdsall, Senior Partner and Creative Director, Lippincott; Brendán Murphy, Senior Partner in Design, Lippincott


You may think you know the kind of work that goes into a successful rebranding campaign, but perhaps you’ve never stopped to consider the fact that such campaigns often require intense teamwork between an in-house design team and an outside consulting fir




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Branding, Identity Design, Brand Design

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