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Managing the Five Tensions of the Design Process

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Description
AUTHOR(S):

Cabirio Cautela, Researcher, Politecnico di Milano; Francesco Zurlo , Associate Professor, Politecnico di Milano

 

What makes companies turn to outside designers for help, rather than rely solely on their in-house team? Or what makes them decide on a combination of the two? These faculty members from Italy’s Politecnico di Milano suggest that this decision is the prod

 

PUBLISHED: 2011

 

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Design Process, Design Management, Design Value, Design Valuation

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