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How Design Can Improve Firm Practice

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Gerda Gemser, Associate Professor, Delft Unifersity of Technology; Marina Candi, Associate Professor, Reykjavik University of Business; Jan van den Ende, Professor of Technology and Innovation, Rotterdam School of Management, Erasmus University


This article presents the findings of a large-scale survey-based research project on design effectiveness initiated by the Association of Dutch Designers (BNO) and conducted by the Rotterdam School of Management in collaboration with the Delft University




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Design Valuation, Design Value, Information Design

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