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Inspiring Design-Informed by Metrics

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Soren Petersen, Founder, ingomar&ingomar; Peter Phillips, Design Management Strategy Consultant


The design brief: It has been a staple of the design process for decades. Used well, it's a tool that can help a design team imagine products and services for an otherwise invisible future. But more often than not, the brief lacks clarity and gives few cl




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Design Value, Design Valuation, Information Design

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