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Measuring Design’s Contribution to Business Success: A Three-Tier Approach

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Xenia Viladas, Principal, XVDMC


Xenia Viladas is an economist, an MBA, and the principal of XVDMC, a design management consultancy firm based in Madrid, Spain. As such, she is well qualified to speak to the problem of finding a clear-cut metric that can encapsulate design's multifaceted




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