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Evaluating Design: Understanding the Return on Investment

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Anna Wincher, Research Officer, International Institute of Policy & Support, Design Wales; Gisele Raulik-Murphey, Senior Researcher, International Institute of Policy & Support, Design Wales; Gavin Cawood, Operations Director, International Institute of P


In 2009, a European Commission survey found that the most serious barriers to the use of design were "lack of understanding of design from policy-makers" and "lack of knowledge and tools to evaluate the rate of return on design investment." These authors,




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Design Valuation, Design Value, Information Design

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