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50 Percent Wasted: Insignts to Improve Packaging Success Rates and ROI

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AUTHOR(S):

Scott Young, President, Perception Research Services International

 

John Wannamaker famously said, "I know half the money I spend on advertising is wasted, but I can never find out which half," and as Scott Young explains, the same could be said for packaging. Young's company, Perception Research Services, assesses hundre

 

PUBLISHED: 2011

 

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