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The Holy Grail of Design Management

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Deborah Mrazek, Design Practice Manager, Corporate Marketing, Hewlett-Packard Company; Sam Lucente, Former VP, Design, Hewlett-Packard Company; Katherine Wakid, Senior Associate, Jump Associates; Steve Sato, Founder and Principal, Sato+Partners


Companies around the world are trying to find new ways to measure and manage the design and innovation process, and Hewlett-Packard is no exception. HP is working on a system that would not only value the business impact of design but also be useful as a




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Design Valuation, Design Value, Innovation, Information Design

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