Pat Guiney, Director, Global Environmental Safety, S.C. Johnson & Son, Inc.; Laura Flanigan, Consultant, Five Winds International; Julia Guth, Analyst, Five Winds International
Open innovation, as described by these authors, "includes the use of direct observation or feedback from consumers' lifestyles when developing ideas for new products," and they believe it to be a best practice for design ideation. Companies searching for
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Open Design, Innovation, Emerging Markets, Design and Social Value, Product Design