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Design for BRIC - The New Frontier

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Ellen Kiss, Professor, Academic Coordinator, Postgraduate in Strategic Design, ESPM, Brazil; Charles Bezerra, Executive Director, GAD'Innovation/Brazil; Luciano Deos, Founder & President, GAD, Brazil


The term BRIC refers to the first letters of Brazil, Russia, India, and China--countries that are moving to the forefront of the world's economic stage. What is the role of design in this new frontier of capitalism? How do we satisfy the demands of these




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Emerging Markets, Business Model Innovations, Product Design

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