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Slow Design

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Michael B. Beverland, Professor of Marketing, School of Management, University of Bath


The need for speed has driven companies to all kinds of excesses, especially within the past several years, as they vainly try to keep ahead of the pack. But could it be that consumers actually prefer designs that prize sustainability, durability, ethical




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Contextualized Design, Product Design, Design and Social Value, Industrial Design, Industrial Design

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