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Promoting Design Nationally: Influential Factors

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JongMin Park, PhD Candidate, KAIST, Department of Industrial Design; Ki-Young Nam, Assistant Professor, KAIST, Department of Industrial Design; Kyung-won Chung, Chief Design Officer/Deputy Mayor, Seoul Metropolitan Government, Design Seoul Headquarters


Design promotion is often carried out on the assumption that doing so will encourage its strategic use. Taking this to a logical conclusion will lead to the question of using design as a way of bolstering and sustaining national competitiveness. Assuming design promotion does play a role in enhancing national competitiveness, it then becomes important to consider how best to frame and manage the most appropriate national design promotion system (Hannon, 1993; Boult, 2006; Sung et al., 2007; Park and Chung, 2009). The research found that despite wide differences in social and economic situation, most countries tend to adhere to the same design promotion systems, organizations, and activities.This study thus begins with a simple question: What is the best way to manage the promotion of strategic design under a variety of social and economic situations? It is assumed that there is no one system that can deal with the whole range of issues and situations. However, it might be possible to establish a typology of design promotion that reflects key issues in design promotion and classifies activities. With that in mind, this paper seeks to identify influential factors that are strongly correlated with the management of design promotion activities so that governments and design promotion organizations could develop and manage their own systems in a strategic way.




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