Qian Sun, Program Leader, MSc Design Management, School of Art and Design, University of Salford
This article analyzes the design industries and design policies in the UK and China and concludes that the design industry is driven by design demand, which is further determined by the economic conditions of each country. Based on this relationship, the author proposes a design policy model that outlines potential options for deployment of design policies. These options are categorized into two tiers based on how they intervene with the balance between design demand and supply-either directly or indirectly. Dr. Sun, who is currently program leader for the master's degree in design management program in the University of Salford's School of Art and Design, argues that policies of direct intervention are most powerful in respect to the design industry, and that policies acting on the design demand side are more effective than those on the supply side.
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Design in Government, Case Studies in Design, Design Strategy