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Design Thinking in Business: An Interview with Gianfranco Zaccai

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Thomas Lockwood, President, Design Management Institute


Is design thinking really taking hold in business circles? What does design thinking mean to business managers, and what kind of language can designers and clients share when they talk about it? As the founder of global innovation and design consultancy Continuum, Gianfranco Zaccai is well placed to speak to some of these questions. In a DMI interview, Zaccai talks about teaching design thinking, integrating all the disciplines of design, the tactical contributions of Apple's Steve Jobs, and the typical progression a company follows from the early stages of design awareness to the point at which design becomes part of its strategic language. Full of anecdotes and observations, this is a conversation with someone who has spent time in the trenches.




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Design Thinking, Innovation, Consulting

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