Ronna Chisholm, Co-founder and President, dossier creative
Like many consumer packaged goods industries, the wine industry depends heavily on consumer preference and taste. That fact, and a surplus of grapes in recent years, has led to increased competition and a massive proliferation of product, especially at the value level ($12 and under). Fine wines go unnoticed despite good quality and taste; there are just too many to choose from. That's where design comes in. And not just design of the label on the bottle-although that's crucial. Designers in Ronna Chisholm's company, dossier creative, have collaborated on the birth of a new line of ""un-oaked"" wines, created tasting rooms for premier wineries, and helped develop a brand ""story"" for Canada's first Aboriginal winery. As Chisholm writes, ""Whether the wine is iconic, rich in history and tradition, or more contemporary, design still offers a way to express to consumers what they can expect when they uncork the bottle."".
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.
Branding, Brand Design, Identity Design, Package Design