Josh Levine, Founder, Great Monday; John Root Stone, Founding Principal, Ivelich Stone
Innovation? It's like the weather: Everyone talks about it, but no one does anything about it. Companies don't want to take the risk, and executives don't want to stick their necks out in favor of an unproven concept that could potentially fail. The true challenge is bringing a new idea to market. Great Monday's Josh Levine, and John Stone from Ivelich Stone, suggest that ideas normally considered out of bounds are more likely to succeed if they are paired with a deliberative process that exposes their true risks and rewards. For this article, Levine and Stone interviewed some individuals whose companies are known for their embrace of innovation, and they have distilled what they learned into a guide to making innovation safer. Their ""Get Fired"" method is a way of adding credibility to an innovator's idea while mitigating risk for those who decide whether to pursue it.
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Business Design, Case Studies in Design, Business Model Innovation, Creativity, Innovation