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Chicco: The Journey Toward Design Strategy

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Peter Newbould, Partner, Design Group Italia (DGI); Rob Wallace, Managing Partner, Wallace Church, Inc.; Chris Bedford, CEO and President, Karo; Sohrab Vossoughi, Founder and President, ZIBA Design


Whether the company is based in Mexico, China, or the U.S., design's transformative qualities can bring a boost to the bottom line. Stories from ZIBA Design, Wallace Church, Karo Group, and Design Group Italia, whether they are about brand identity, package design, or reinventing the traditional banking experience, explore the many ways in which design can transform business. Our writers offer a variety of perspectives and some practical advice.




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Business Design, Customer Experience CX, Human Centered Design, Industrial Design, Product Design, CX Design, Identity Design

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