Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Social Media's Second Act: Toward Sustainable Brand Engagement

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Tom Briggs, Senior Social Media Strategist, Lead Content Developer, Quango Interaction Design


Social media continues to gain favor among brands seeking authentic, sustainable audience engagement. Simultaneously, engaged and empowered audiences are forming new expectations for an evolving medium that connects individuals and groups in novel ways. Now is the time for brand managers to evaluate and learn from some early victories and losses at the convergence of social media and brand. Tom Briggs, a senior social media strategist and lead content developer at Quango Interaction Design, offers some real-life examples of winning and losing social media strategies, with additional discussions of privacy issues, as well as the advent of mobile, GPS-based devices and what they portend for the future.




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


Social Media, Branding, Business Design, Brand Design

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal