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Social Media's Second Act: Toward Sustainable Brand Engagement

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Description
AUTHOR(S):

Tom Briggs, Senior Social Media Strategist, Lead Content Developer, Quango Interaction Design

 

Social media continues to gain favor among brands seeking authentic, sustainable audience engagement. Simultaneously, engaged and empowered audiences are forming new expectations for an evolving medium that connects individuals and groups in novel ways. Now is the time for brand managers to evaluate and learn from some early victories and losses at the convergence of social media and brand. Tom Briggs, a senior social media strategist and lead content developer at Quango Interaction Design, offers some real-life examples of winning and losing social media strategies, with additional discussions of privacy issues, as well as the advent of mobile, GPS-based devices and what they portend for the future.

 

PUBLISHED: 2010

 

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Social Media, Branding, Business Design, Brand Design

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