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Battling the Demons of Complexity: Design Thinking in a Business Context

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Matt Mayfield, Visiting Professor, Illinois Institute of Technology, Institute of Design; Miguel Martinez; Catherine Pansard; Rebecca Serr



A packaged-goods company joins forces with the ITT Institute of Design to explore how design methods can be used to help the operations side of its business.





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Contextualized Design, Design Thinking, Design Thinking Education, Complexity, Service Design

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