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Next-Level Branding: Digital Brand Fit in Video-Game Design

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Description
AUTHORs:

Jasper Wuts; Oscar Person; Erik Jan Hultink; Maarten Brands

 

 

Did you know there are more than 50 video games under the Star Wars brand? Here's a primer on brand extensions in the video gaming industry.

 

 

 

PUBLISHED: 2012

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Branding, Play, Game Design, Brand Design, Video Game Design

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