Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

High Wire Act: Building Brand Value During an M&A Transition

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Scott Lucas; Dyfed Richards; Mike Taylor; Jean Campbell



When brands join forces during a merger or acquisition, adopting an integrated, collaborative approach to rebranding can help to build brand value and manage corporate differences.





DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


Branding, Strategy, Brand Design, Identity Design

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal