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High Wire Act: Building Brand Value During an M&A Transition

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Description
AUTHORs:

Scott Lucas; Dyfed Richards; Mike Taylor; Jean Campbell

 

 

When brands join forces during a merger or acquisition, adopting an integrated, collaborative approach to rebranding can help to build brand value and manage corporate differences.

 

 

PUBLISHED: 2013

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

 

Branding, Strategy, Brand Design, Identity Design

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