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David Siedzik



Design Leadership: Securing the Strategic Value of Design By Raymond Turner Gower Publishing, 2013

255 pages, $99.95.


TO HEAR RAYMOND TURNER tell it, we design leaders have an awful lot on our plates. Not only do we frequently find ourselves as the sole interpreters between disciplines that rarely communicate if we are not involved, but we also manage budgets that can be "the largest single sum that the board of most companies knows the least about.” But our work has the unique power to cut vertically across executive strategy, management, and delivery "to provide a clear, practical link between the strategic discussions of the boardroom and the daily activities of business.” And that thought drives Turner's insightful, provocative, and practical book on design leadership.




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