INDUSTRIAL DESIGNERS ARE WORKING ON projects for a variety of organizations, from government entities to private enterprises. Using a creative lens for approaching complex problems or challenges, designers are engaged by a range of clients to bring a fresh approach to age-old issues. Industrial designers are not just designing commercial products, but also designing user experiences, processes, and systems by applying an approach that has been come to be known as "design thinking.” The idea to utilize the design process as a way to analyze and innovate has been widely embraced—from business schools to major consulting practices—and has changed the landscape of how industrial designers work. Design thinking requires industrial designers to work on diverse teams to solve these more- complex challenges. In a typical firm, a team might include an engineer, design strategist, marketer, and anthropologist, as well as software designers and developers, as products become more intelligent and responsive to media inputs.
Keywords: Industrial Design, Design Value, Design Valuation, Design Thinking
DMI REVIEW / WINTER 2013
Design Thinking, Design Valuation, Design Value, Industrial Design, Product Design