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What Is the Real Value of Design?

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AUTHOR:

Jeneanne Rae

 

 

SKEPTICS ALWAYS WANT TO know why they should invest in design.

 

Even today, when the business landscape is teeming with success stories that celebrate design as a powerful strategic tool, the answer to this question is not well understood by the average businessperson—and understandably so. After all, design is notoriously difficult to define, tough to measure, hard to isolate as a function, and tricky to manage, making it challenging for many non-designers to comprehend.

Keywords: Design Value, Design Valuation, Design Value Index, DVI

 

DMI REVIEW / WINTER 2013

 

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Design Strategy, Design Valuation, Design Value, DVI

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