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President's Letter

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Michael Westcott, DMI, Design Management Institute


So if this is something that has been known for more than six years, why haven't more companies acted on it? That's what we are trying to find out. There are certainly other standout examples of design-driven companies outperforming the market, with Apple, Google, and Amazon at the top of the list. The question is: How do we define and document the value that design-driven organizations deliver over companies that don't value design as highly.

Keynote: Design Value, Design Thinking, Design Management, DVI



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