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Strategic Realization: Building Fundamental Design Values

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Tom Hardy, Design Strategist; Kook Hyun Chung, Executive Design Director, Samsung Electronics Co. Ltd. ; Shin T. So, Senior Manager, Corporate Design Planning, Samsung Electronics Co. Ltd.


In 1994, the government of Korea declared the opening of a Design Era to mark the recognition of design as a competitive advantage for the nation. Shortly thereafter, Samsung Group Chairman Kun Hee Lee announced a Year of Design Revolution for Samsung Gro




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